2018 Chamber Membership Survey Results

Testimonials provided in the Ord Area Chamber’s recent membership survey epitomize what the Ord Area Chamber of Commerce is all about – providing value for Chamber members and offering resources and opportunities to create a vibrant and progressive community.

Ord Area Chamber members were recently surveyed so the Board of Directors could ensure time and resources would continue to be spent on benefits and programs that members value most.

44% of the 179 Chamber members responded to the membership survey.

Top 5 Benefits Members Value Most:
1) Utilizing ChamberMaster to post job opportunities and promote event information
2) Access to the Chamber Connection weekly email
3) The Chamber Spotlight program
4) The ability to accept Ord Area ChamberBucks
5) Promotion of ribbon cuttings, open houses and other business events

Not only does Chamber membership offer impactful opportunities to promote and grow a business or organization, members’ investments in the Chamber of Commerce also support programs like School-to-Work, Business Discovery Day and other youth entrepreneurship programs which are designed to foster connections among youth and their community with the intent to attract them back to Valley County when they are ready to enter the workforce or launch a business.

Chamber membership also supports Valley County tourism efforts, which 42% of respondents indicated as the top program they enjoy supporting. Local tourism efforts attract outside dollars to local stores and lodging facilities while travelers are visiting for local events and exploring area destinations.

Results from the recent survey also provided the Chamber of Commerce with insights as to what members are interested in learning about when it comes to their membership benefits. A few topics include:
1) Business education opportunities
2) How to utilize ChamberMaster
3) How to have a presence in the Chamber’s newcomer packets

Members were also asked what aspects of their business or organization they would like their membership benefits to assist with at a greater level. The top five responses included:
1) Social media marketing
2) Workforce recruitment
3) Customer retention and recruitment
4) Networking with professional peers
5) Website development

This feedback from members is invaluable as the Chamber Board of Directors develops and improves programming throughout the year as well as for the annual action planning session which takes place at the beginning of each year.

If you would like to learn how you can utilize your Chamber membership benefits to their fullest potential or if you are interested in joining the Chamber of Commerce, call (308) 728-7875. Your membership investment will not only offer valuable benefits for your business or organization but contribute to programs, events and opportunities for the betterment of the Valley County area.

Leave a Reply