Killer Marketing Ideas and Other Survival Tactics for Small Business Owners

Our friends over at the Center for Rural Affairs have a good read for the upcoming MarketPlace Conference in Kearney. If you haven’t attended, you’re missing out on a tremendous opportunity to learn how to build a better business to be more successful, and ultimately, more profitable. Shoot us an email if you have questions – see you at MarketPlace!

Lyons, NE – Past surveys of entrepreneurs and small business owners who have attended MarketPlace reveal that one of the top rated experiences at past MarketPlace events was participation in sessions focused on marketing and business success strategies.  In response to that  popular demand, the Center for Rural Affairs is again featuring sessions on these topics at Nebraska’s premier entrepreneurship event, MarketPlace, which will take place in Kearney, NE on Tuesday, February 22nd and Wednesday, February 23rd.

Dave Buchholz, President and Creative Director of David & Associates is one of several marketing specialists that will offer their expertise to business owners at MarketPlace.  Dave will present “20 Killer Marketing Ideas” during the pre-conference on Tuesday.

“Many small business owners are very good at doing what they do, but they struggle with marketing and advertising,” said Buchholz. “During this session, we will provide down-to-earth, practical ideas that any business can use to better focus their marketing efforts. There will be plenty of time for questions and issues that are on the minds of participants.”

Buchholz says that participants of the session will learn 20 attention getting, easy to implement marketing tactics that are sure to strengthen relationships with current customers—and gain new ones.  Participants will also discover how to improve their direct mail program, and increase the impact and cost-effectiveness of their advertising expenditures. “You’re bound to find many of these ideas applicable to your business—and you’ll be able to put them to work as soon as you get back home. Best of all, most of these ideas don’t cost a lot of money!”

According to John Crabtree, Center for Rural Affairs Media Director, Buchholz and the other specialists at Marketplace provide a level of marketing expertise that most entrepreneurs could never hope to access. At previous conferences, Buchholz has presented to standing-room-only crowds and received rave reviews.

On Wednesday, Jeff Reynolds of the Center for Rural Affairs will be presenting “Small Business Survival Skills 101,” a session that is for both startup and existing small businesses and will provide tips for successfully running a small business. “In this economy, many, if not most, small businesses are operating on very tight budgets to simply get by. Some call this ‘bootstrapping’ or operating on a ‘shoestring.’ In either case, it is possible to successfully operate a business on a shoestring,” said Reynolds.

Business owners and entrepreneurs will have many opportunities to attend other sessions during MarketPlace that will help out in a challenging economy. For instance several financial sessions will illustrate the major components of a successful business plan and putting together a viable set of financial projections. Marketing sessions will demonstrate how to create a unique brand message, improve the effectiveness of advertising, and strengthen relationships with customers. Participants can attend networking sessions to sharpen networking skills and grow their business. Agriculture related business owners can attend sessions on building local food networks, tools and dollars for beginning farmers, agritourism, organic farming and incentive programs available.

New this year is the RZ (Resource Zone) Bounce.  Limited to six  business owners or potential business owners who will be selected by application, the RZ  Bounce is an opportunity for a small business or potential business owner to get 15 minutes with business and marketing experts.  They will be able to describe their business and explain what their challenges are and then the experts will offer suggestions and resources they should consider.

Buchholz, who has also been an attendee for the past four years, knows the value MarketPlace provides to attendees. “Many entrepreneurs start a business because they are passionate about something or really good at something. But they don’t necessarily know as much as they should about the nuts and bolts of running a business. The value of MarketPlace lies in the fact that experts in all these critical areas are in one place along with scores of people who are potential partners, vendors and customers,” said Buchholz. “The Center for Rural Affairs has a passion for helping rural entrepreneurs succeed, and is a great resource for people looking to start or grow a small business, and their Marketplace conferences are excellent examples of the value of that resource.”

MarketPlace will feature up to 52 exhibitor booths in the Resource Zone filled with successful small businesses, service providers, and other conference sponsors. Attendees will be able to meet with experts in many fields – attorneys, web designers, etc. – who will be available throughout the day to answer participant questions.

MarketPlace educational tracks include Business Development, Finance, Marketing, Community Development, Agriculture, Technology, Youth, Policy and Innovation. Entrepreneurs with ideas for start-up businesses, established businesses, agricultural businesses, and youth businesses will find topics of interest.

“In order for people to take advantage of the super early bird registration deal they must register by February 11, 2011,” commented Joy Marshall, Center for Rural Affairs. “Just $35 a ticket is quite a bargain for all this expertise in one location. We don’t want them to miss out on this great opportunity.”

The 2011 Nebraska MarketPlace Conference will be held at the Ramada Convention Center, 301 2nd Avenue, Kearney, NE. For more information on MarketPlace and a full look at this year’s program or to register, visit . Or contact Joy Marshall,, (402) 614- 5558

The Center for Rural Affairs is an equal opportunity provider and employer.


One Response to “Killer Marketing Ideas and Other Survival Tactics for Small Business Owners”

  1. Tweets that mention Ord Nebraska » Blog Archive » Killer Marketing Ideas and Other Survival Tactics for Small Business Owners -- Says:

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